CDUP - UP, Sports Center of the University of Porto

CDUP – UP, Sports Center of the University of Porto

Branding + 360º Communication

The force that unites us - U. Porto Community

For around ten years, CDUP-UP has been organizing university sports at the University of Porto and promoting physical activity throughout the city. It offers facility bookings, competitions, a gym and work-out sessions.

The Brief

Promoting well-being and improving the quality of life of the entire community is what motivates CDUP-UP. After 10 years of recognition, they celebrated this by adopting a new image.

The Concept

By exploring what makes each person unique and the importance of individuality in a group, we decided, through a playful idea and design, to show how in one you can find many. In many, you can find one.

The Project

We – almost literally – created a brand that celebrates the uniqueness and importance of each individual within a team. By stating “the strength that unites us”, you can find an image that shows how each of us contributes to the CDUP-UP brand.