AdvanceWorks - Branding

AdvanceWorks – Branding

Branding

Where excellence drives development

AdvanceWorks aims to create excellent software that boosts its clients’ businesses, while developing the talent of its team. The company was founded in 2022 and has seen exponential growth since its inception.

The Brief

Their vision and growth objective focus on gaining recognition among customers and talent. In 2024, they challenged us to cooperate in realizing this vision – however, we knew that the desired recognition would result from good brand creation and management.

The Concept

We challenged the client with a new branding process: its identity became rooted in excellence and development, and its logo was born from the very programming and combination of the previous basic symbols.

The Project

To symbolize the fusion of the words that make up the AdvanceWorks brand name and using the basic symbols of programming, we created a new identity and communication that is contemporary and derived from monochrome games, making it timeless.