Livraria Lello -Brand & Visual Display

Integrated project

The most magical bookshop in the world

Livraria Lello, one of the most beautiful bookshops in the world since 1906, in Porto. It’s more than just a bookshop – it’s a symbol of history, art and literature, a true cultural landmark that brings stories to life, captivating visitors from all over the world.

The Brief

Livraria Lello has transcended its role as a bookstore, establishing itself as a cultural symbol. As an iconic brand, it has also chosen to embrace the world of luxury, one of the steps taken being the adoption of its associated aesthetic.

The Concept

Unlock the magic 2024. Modal&More embraced the challenge of developing a concept that celebrates the magic of books, aligned with the power of interpretation and critical freedom – delivered exclusively, both in production and in the final visuals.

The Project

Each piece has been handmade: iconic but unconventional, they reinterpret the symbols of Christmas, offering a magical journey. An identity that combines sophistication with the bookshop’s brand, while stained glass-inspired shapes link its history with modern design.