Chemitool, a brand established over 20 years ago in the professional tools and equipment sector, faced the challenge of positioning itself internationally.
Despite its solid reputation among professionals in the construction and tools industry in the domestic market, Chemitool was not known on the international stage.
The main difficulty lay in the limited investment in external communication, which resulted in low visibility outside its Portugal.

The brand challenged Modal & More to help them participate in the most important trade fair in the sector in Germany, a crucial event for increasing its international visibility.

The strategy focused on creating a visually impactful and innovative stand, inspired by the well-defined square shape of the brand.

We chose to build a large logo using an LED screen, with motion graphics related to Chemitool’s various product ranges displayed inside. This approach not only highlighted the logo uniquely but also presented the products dynamically and engagingly, as if the products were part of the logo. We also suggested using a touch screen to serve as an online catalogue for thousands of references.

The project involved the collaboration of several specialized teams: design, motion graphics, 3D, stand assembly, and project management. From the initial sketches to completion, it was months of hard and coordinated work. During the three days of the trade fair, our team was present to ensure everything ran perfectly.

The feedback was extremely positive: Chemitool’s stand was widely praised for its impressiveness and innovation.

The LED screen in the shape of the logo, instead of a conventional form, was a highlight that attracted many visitors’ attention.

This creative design not only increased brand visibility but also provided a different experience for trade fair participants, bringing new clients to the brand.