Tentoes is a Portuguese brand of safety shoes expanding into the international market
to reach global customers. To achieve this, the brand was supported by Modal & More
international strategies expertise. We challenged Tentoes to execute a comprehensive
project that included various strategies and marketing actions.

The first step for an international digital strategy was a new website for the brand,
optimized to attract and convert international customers.
As Tentoes establishes distributors in different countries, the site will be replicated for
each specific market. This approach ensures that leads generated in each geographic
area are directed directly to local distributors, guaranteeing a quick and efficient
response to customer needs.

Then, we proceeded to the realms of social media strategy.

This strategy included the creation of content in English, to reach the international
audience. We produced photographic and video content to highlight Tentoes products
and demonstrate their features and benefits. Also, we have implemented a digital marketing strategy – organic and paid – to increase the brand visibility and attract new followers and customers.

Since the brand needed a foot in the offline, we’ve been supporting Tentoes’ presence
at international trade shows, by developing an attractive and functional booth design.
Also, to increase brand awareness among industry professionals, we have created advertisements for specialized magazines, as well as a detailed product catalogue, showcasing the entire range of Tentoes safety shoes.

Want to know more?
Talk with us.