CDUP – UP, University
of Porto Sports Centre
Branding + 360º Comunication
The strength that unites
us – U. Porto Community
For about ten years, CDUP-UP has organised university sports at the University of Porto and provided physical activity for the entire city. Provides facilities reservations, competitions, an academy and labour gym sessions.
The Brief
The promotion of well-being and the improvement of the quality of life for the entire community is what drives CDUP-UP. After 10 years of recognition, they celebrated it by embracing a fresh face.
The Concept
By exploring what makes every person unique, and the importance of individuality in a group, we’ve decided, through a playful idea and design, to show how in one we can find many. In many, you can find one.
The Project
We – almost literally – fingerprinted a brand that celebrates each one uniqueness and importance inside a team. By claiming “the strength that unites us”, you can find a visual showing how each of us makes the CDUP-UP fingerprint
