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Livraria Lello –
Brand & Visual Display

Projeto integrado

The World’s Most
Magical Bookshop

Livraria Lello, one of the most beautiful bookstores in the world since 1906 in Porto. It’s more than just a bookstore—it’s a symbol of history, art, and literature, a true cultural landmark, that brings stories to life by captivating visitors from all corners of the globe.

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The Brief

Livraria Lello transcends its function as a bookstore, establishing itself as a cultural symbol. As an iconic brand, it has also chosen to embrace the world of luxury, with one of the steps being the adoption of its associated aesthetic.

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The Concept

Unlock the Magic 2024. Modal&More embraced the challenge of unfolding a concept that celebrates the magic of books, aligned with the power of interpretation and critical freedom—delivered exclusively, both in production and final visuals.

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The Project

Each piece was handcrafted: iconic yet unconventional, they reinterpret Christmas symbols, offering a magical journey. An identity that blends sophistication with the bookstore’s brand, while shapes inspired by stained glass connect its history to modern design.

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