Livraria Lello –
Brand & Visual Display
Projeto integrado
The World’s Most
Magical Bookshop
Livraria Lello, one of the most beautiful bookstores in the world since 1906 in Porto. It’s more than just a bookstore—it’s a symbol of history, art, and literature, a true cultural landmark, that brings stories to life by captivating visitors from all corners of the globe.


The Brief
Livraria Lello transcends its function as a bookstore, establishing itself as a cultural symbol. As an iconic brand, it has also chosen to embrace the world of luxury, with one of the steps being the adoption of its associated aesthetic.

The Concept
Unlock the Magic 2024. Modal&More embraced the challenge of unfolding a concept that celebrates the magic of books, aligned with the power of interpretation and critical freedom—delivered exclusively, both in production and final visuals.

The Project
Each piece was handcrafted: iconic yet unconventional, they reinterpret Christmas symbols, offering a magical journey. An identity that blends sophistication with the bookstore’s brand, while shapes inspired by stained glass connect its history to modern design.




